The history of the product in Europe is promising for a global launch.

Freaky Ice grew out of the nightlife scene in Amsterdam, where rave promoter Hank Sweep realized his revelers needed a better way to cool down at these massive and often outdoor parties. Seeing that “real” dancing while holding a drink with ice was not ideal, he thought…why not give the crowds something delicious to stay cool and hydrated with “ice.” Viola – Freaky Ice was born! He started mixing and filling the original formulas in his basement with family and friends. The demand was so immediate that he couldn’t keep up with his small group of fillers working in shifts, and soon the operation went national and spread throughout Europe’s nightlife scenes. (Of course, there were many beverage, trademark and patent attorneys involved along the way, but that’s not fun to read about.)